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Online Branding Placements

Last week I covered an AdWeek article on the challenge brand marketers face when seeking healthy online environments. I said it’s important to know where to look for good brand placements online, which led some folks to respond and ask me… “Where?” Coming up with the right placements, at the right cost, is the bulk […]

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ClickZ Article

by Chris Talbot e.politics’ Colin Delany and I are quoted heavily in Kate Kaye’s article on the Wisconsin recall elections. Check it out here: http://www.clickz.com/clickz/news/2093848/neglect-web-wisconsin-recall-elections

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Online Ad Environments – Sifting Through the Mess

This week two enticing articles highlight the concerns of brand marketers entering the online advertising space, and the challenge publishers face in providing media environments that help build brands and resonate with audiences. Here’s your bill of fare: Appetizer: The Washington Post’s Sunday Ombudsman shares the gripes of readers shellacked by ads that damage user […]

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Screens are for Video

Television is a mechanism for delivering video. We should be thinking about PC, mobile and television and your own website as ways to deliver video.  – Tony Pace, CMO Subway. Courtesy of AdAge

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