Social media is full of conversations between friends about the people, products, and ideas they love (or hate). There’s nothing new about that. But the conversations on social networks are bigger, faster, messier, and more public than most chats.
We help you listen, understand, and engage in the conversations that can make an impact on your campaign. We help you find new allies, customers, and supporters who can lend their voice to your cause.
We provide training or on-going management; design editorial policies and guidelines for listening and response; and advise on crisis planning.
Our proven social media strategies generate long-term success, not vanity metrics.
Know your audiences: who influences them and what conversations activate them.
Participate in a productive way: listening is far more important than posting your latest press release.
Track sentiments and concerns, identify issues and negative stories faster, and measure the metrics that matter.
Design + Development