What We Do – Talbot Digital

Strategy

In the shifting sands of the digital media landscape, knowing what to do is as important as how you do it. We start with the goals and outcomes that matter to our client: for us to do our best job, we need to understand what you’re trying to do, and who you want to reach.

Then we’ll build a plan that puts you on a path to victory.

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Creative

Good creative has to be aware of its medium, and today that means understanding digital formats. We are experts on the kinds of narratives, imagery, and messaging that resonate in modern media channels.

Our award-winning creative work stands out from the feed and builds momentum that goes beyond your followers.

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Social Media

Social media is full of conversations between friends about the people, products, and ideas they love (or hate). There’s nothing new about that. But the conversations on social networks are bigger, faster, messier, and more public than most chats.

We help you listen, understand, and engage in the conversations that can make an impact on your campaign. We help you find new allies, customers, and supporters who can lend their voice to your cause.

We provide training or on-going management; design editorial policies and guidelines for listening and response; and advise on crisis planning.

OUR APPROACH

Our proven social media strategies generate long-term success, not vanity metrics.

IDENTIFY

Know your audiences: who influences them and what conversations activate them.

ENGAGE

Participate in a productive way: listening is far more important than posting your latest press release.

MONITOR

Track sentiments and concerns, identify issues and negative stories faster, and measure the metrics that matter.

Advertising

We have unparalleled experience designing, managing, and optimizing online advertising campaigns that are highly targeted and effective. From matching voter files and other proprietary audience databases, to top-tier preroll video campaigns: our experience covers all areas of digital advertising.

We are platform agnostic, designing all advertising campaigns based on our clients’ unique objectives, and based on the best rates and ad placements available in the marketplace. We have direct access to major advertising exchanges for programmatic buying. We have direct relationships with major publishers and years of experience building and optimizing successful campaigns with Google Adwords, Facebook, Twitter, YouTube, Hulu, and more.

Our individual-level targeting technology lets us activate and persuade users across channels – reaching the right audience on desktops, mobile, and social platforms. Our understanding of the vast and shifting digital ad market helps our clients avoid snake oil, unnecessary mark-ups, and questionable ad products. Our ad buying methodology and optimization practice minimizes waste while maximizing impact.

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Design + Development

Even a great strategy will fail if burdened by poor execution. In a field where print designs are too often rehashed and bolted into digital formats, our award-winning design work is built from scratch for the digital channels it will inhabit, connecting images and copy with the interface in strong, resonant concepts.

We develop web properties and applications that fit our clients’ vision and their budget. From five to seven figure budgets, we have built and managed development teams that deliver on-budget and on-time.

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Viral Video

Our proven ability to viralize a video with strategic impact, generating millions of views on YouTube, can be a game changer for campaigns that need to shift or create new narratives.

In a matter of days, we can generate millions of views and boost organic viewing of any video. Most important, viral videos generate untold earned media coverage in traditional outlets, multiplying the media value through coverage.

Our viral videos have earned coverage and changed campaigns in the United States and around the world.

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