The 2012 Pollie Awards are less than two weeks away in Austin. The team here is helping the AAPC bring some new blood to the annual event for political consulting pros. We’re excited that this year’s Pollies will offer a full track of breakout sessions that focus on the impact of new media and technologies in politics. A few of the topics we’ll tackle with experts in the field:

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  • Persuasion – Most campaign resources go into persuasive messaging. How should online advertising be part of the media mix? Learn how pre-roll ads, in-banner video, rich media, and precision targeting are helping to support persuasion efforts – and providing new options for consultants who want to win.
  • Fundraising – Barack Obama and John McCain raised ¾ of a billion dollars from online donors, but campaigns at every level can successfully leverage online fundraising.   Learn the latest trends and techniques from those pioneering online fundraising best practices for local, regional, and statewide campaigns.
  • GOTV – In the final hours of an election, digital media is the most frequent contact point with voters. Digital tools help you deliver the GOTV message directly and can aid in-the-field organizers and supporters. Don’t miss an opportunity to learn how you can push your vote total higher with online and mobile GOTV programs in the final 72 hours.

And here’s a preview of just a few of the top digital strategists who are on the agenda:

Eli Pariser, MoveOn

Peter Greenberger, Twitter

Andrew Roos, Google

Kate Kaye, ClickZ

Rich Masterson, CampaignGrid

Mike Alm, Strategic Fundraising

Amy Barth, YouTube

Roger Stone, Advocacy Data

John Hlinko, Left Action


Want to see us in Austin? Hurry up and register now.

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